Halens, designated as the Top Site of Sweden in both 2010 and 2011, released their new mobile site during the launch date a couple of week’s ago as a further step in the company´s strategy to deliver the most relevant, personalized and optimal buying experience as possible for each customer.
The mobile site is developed internally, as an integrated part of the self developed e-commerce platform, and was first released in the Nordic markets Sweden and Finland. Just during the past year, the number of visitors via mobile channel to Halens Swedish e-store, has increased by 60%.[quote align=”center” color=”#999999″]It´s important for us to provide our customers with best possible experience in all interactions with us, and now we´ve made it possible to even provide our mobile visitors with excellent experience, says Joakim Dymling, Online Sales Manager at Consortio Fashion Group AB where Halens is included. [/quote]
The goal in the project to develop a mobile site for Halens, has always been to deliver a shopping experience which is comparable and at least as good as Halens main site. As always when Halens develop their e-commerce store the focus is on the customer, and the mobile site is built with the same requirements on details and same impression for the customers whole shopping experience which has heretofore led Halens to several awards.[quote align=”center” color=”#999999″]We´ve already seen a hugh positive effect on mobile generated sell in the markets where we´ve launched the mobile site. Our next main focus is to live set the mobile site in Halens other remaining markets in the Baltics and Eastern Europe. Thereafter we have two additional brands in Consortio Fashion Group, Cellbes and Bubbleroom (which, have had an iPhone app since 2009), that currently does not have a mobile site, but where our mobile visitors obviously should be provided with the same optimized shopping experience, adds Freddy Sobin, CEO and Group President of Consortio Fashion Group AB.[/quote]
Halens new mobile site is available at www.halens.se if you use an iPhone or Android-phone.