In March Bubbleroom opens their first physical store in SKHLM Skarholmen, Stockholm.[quote align=”center” color=”#999999″]If we see that it´s a working concept, our aim is a major expansion. Our long- term goal is to build a growing retail chain with multiple stores, says vice president Christian Resell.[/quote]
Growing online is expensive, it´s difficult to reach out and remain on the front edge. Since last summer Bubbleroom have shown dark numbers in their profitability after a few tough years and therefor, instead of expansion online, Bubbleroom shoes to dig deeper in their current position and open up more channels on an already functioning concept.[quote align=”center” color=”#999999″]We want to become the biggest fashion retailer in the Nordic among young girls and the best way to do that is with a multi channel concept. The first store in Skärholmen will become a flagship store that will show the concept that we want to communicate out with our physical stores, says CEO Svante Tegner.[/quote]
The stores should be an experience for customers, and many of Bubbleroom´s online parameters will be lifted out physically.