This weekend, Bubbleroom opened its sixth Pop Up store and together with Pop Up Force, a portable store was place in the centre of Ljustorget inside Västermalmsgallerian in Stockholm. This store will be the first one labeled Make Way & Friends, and will offer clothes from Bubbleroom’s brands Make Way, Chiara Forthi, Happy Holly, Truly Mine and Sisters Point.
The store is expected to be open a shorter period during a few months. This concept is also available in other Swedish cities, such as Malmö in the south of Sweden.
We are also glad to inform that the weekend also contained the premiere for: The Bubbleroom Event!
This is Bubbleroom on tour to visit their customers in Swedish cities. Yesterday, the first city to get a visit was Kalmer, followed by 15 other cities during the rest of the year. At the restaurant Harrys in Kalmar, a fashion wall was built with screens, showing over 100 different kinds of clothes chosen from Bubbleroom’s own brands with generous offers from exclusive partners. The event was a great success and we look forward to see more of this development during the year!