Bubbleroom recruits new CEO from H&M

On the 7th of September, Ville Kangasmuukko enters the role as the new CEO for Bubbleroom. Ville comes from a background filled with experience from expansion and business development online for several names in the industry, including Cheap Monday, Monki, COS, Weekday and & Other Stories, and has also been the general manager for the expansion of H&M online in Great Britain and USA.

“It is with great joy that we were able to recruit Ville, we have faith in his effort to continuing the development of Bubbleroom to become one of Sweden’s most innovative, relevant and appreciated fashion companies.  As the CEO for Bubbleroom, Ville has the main responsibility to increase the growth further and continuing with the omni-channel development that started in early 2014 with several Bubbleroom stores.” – Freddy Sobin, CEO, Consortio Fashion Group AB

Bubbleroom started in 2005 as a small exclusive online shop for expensive designer clothes. In 2008, Bubbleroom re-launched as a part of Consortio Fashion Group. Lately, the company has expanded with four stores on the Swedish market, placed in Stockholm. This, together with a new wholesales-department in co-operation with CFG, meets the customer in a complete range of relevant sales channels.

Today, apart from the primary online store market, Bubbleroom also sells its own designed products and brands in over 50 external stores around the country. Bubbleroom is also available online in Scandinavia and in more than 30 countries trough the international online store.

“I am very inspired and honoured to be the new CEO for Bubbleroom. I have been following the company’s journey, since they have been well known for their creative spirit and the ability to meet the customer’s experience online. I would like Bubbleroom to stay as a company with great influence, but above all, I would like to take the company to the next level by continuing the omni-channel drive towards new limits.” – Ville Kangasmuukko, new CEO for Bubbleroom.

Current CEO and founder, Svante Tegnér, continues his work within the group as Brand Manager for Bubbleroom and Head of Omnichannel for Consortio Fashion Group.