Cellbes has signed the Swedish Fashion Ethical Charter. An initiative taken by the Swedish Fashion Council and the Association of Swedish Fashion Brands in order to create common guidelines for social sustainability in the fashion industry such as body image, diversity and safety issues.
The policy is aimed at the entire industry; designers, trademarks, modeling agencies, casting agents, advertising buyers, stylists, marketing departments, advertising agencies, photographers, professional associations and the media industry.
“At Cellbes, we are already focusing on including all sizes in our concept and to stand for positive values when it comes to the ideal body, age and full diversity, so it feels very natural to sign and be a part of this great initiative. “ – Charlotte Norden, CEO, Cellbes