Halens started in 1952 by Hadar Halén in Borås. The company was English-owned from the mid-60’s until 2007 when it was acquired by Consortio Invest AB. Halens has with its wide range been one of the leading mail order companies in Sweden and the Nordic region for a long time.
Business to Business
Halens’ own designed products and brands gives many and strong competition advantages. We have our own stock in Sweden, express deliveries by season, good margins and a free choice of sizes in all supplement orders.
Focus on e-commerce
2008 we began the journey to go from being a traditional mail order company into a modern e-commerce company, which among other things led to that we won the Internetworld’s yearly Top100 list for two years in a row (2010 & 2011) as both best e-commerce site and best site in Sweden. Currently, the range consists primarily of fashion and clothes, but also furniture & home furnishings, beauty products, training articles and electronic products. Halens develops their own fashion range, under its own brands, which merges with external brands to offer the consumers as relevant offering as possible.