Halens started in 1952 by Hadar Halén in Borås. The company was English-owned from the mid-60’s until 2007 when it was acquired by Consortio Invest AB. Halens has with its wide range been one of the leading mail order companies in Sweden and the Nordic region for a long time.

By the end of 2016, the Board of Consortio Fashion Group decided to open negotiations on closing all activities in Halens as a part of a long-term focus and therefore strategically strengthening Consortio Fashion Group in a competitive business. The planned restructuring took action during 2017 and increased the investment in Cellbes and Bubbleroom to create better conditions for strong growth and profitability.